Oscar Battiston tells about the Proniño Program, of the Telefónica Foundation, which seeks to contribute to the eradication of child labor in Latin America

The second part of the Regional Forum to prevent and combat child labor. Contributions to the development and implementation of public policies began with the experience in the creation of the Proniño program of the Telefónica Foundation. The program aims to contribute to the eradication of child labor in Latin America through quality and sustainable education, so that with this, children can grow up with quality. Today the program has more than 240,000 children cared for and has 124 NGO partners. In total there are more than 6,000 social organizers in 13 Latin American countries, who interact with more than 5,000 public institutions in favor of this cause.

According to Oscar Battistton, director of social programs for children at the Telefónica Foundation, companies must follow a clear logic to make a social intervention, which is nothing more than generating and sharing knowledge for the development and implementation of public policies . In addition, adds the director, "we have to act in inter-institutional networks and at the local, regional and national levels."

Oscar also states that Proniño has focused primarily on innovation to contribute to the specific values ​​and strengths of the business and the foundation. Those that deserve more note are: the application of business management capacity in social management, the application of Information and Communication Technologies (ICTs) in formal and informal educational processes, the regional vision, the capillarity of the structure of the business, innovation in the 2.0 platform and the mobilization of corporate volunteering.

Later, Cecília Rizo Patrón, Director of Knowledge Management of Peru 2021, and Mynor Maldonado, Executive Director of the Foundation for Coffee (Funcafe Guatemala), commented on the presentation. Cecília addressed the positive socio-economic and environmental impacts of corporate social responsibility, while Mynor commented on the difference between philanthropic actions, social investment and the importance of family, business and civil society co-responsibility.

Oscar Battistton, Director of
Social Programs for Children
at Fundación Telefónica